marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

decades of research and writing on journalism and news media, leading scholar Brian McNair engages with

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective