The small business online marketing handbook : converting online conversations to offline sales /

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Closures, mergers and sales of businesses -- Collective labour law -- Collective labour law : an

-- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing

, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Sales promotion.

Sales management -- South Africa.

Sales promotion -- South Africa.

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and