Cover image for Marketing management : a South African perspective
Title:
Marketing management : a South African perspective
Author:
Cant, M. C. (Michael Colin), 1957- editor.
ISBN:
9781485102052
Edition:
Second edition
Physical Description:
744 pages : illustrations, 25 cm.
Contents:
The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People, processes and physical evidence -- Marketing planning, implementation and control -- Marketing metrics -- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business marketing.
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