Digital advertising / Gowpall, Yathika.

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Brands and branding South Africa 2016. Affinity Advertising & Publishing.

Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising copy.

Advertising.

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

your market -- Advertising your small business -- Operations management -- The human resource function

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and