. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within

areas of application. This new edition has been comprehensively updated and includes case studies and

, Machine Learning and Artificial Intelligence. Including new international case studies and up

understanding of complex theories -- Current, relevant case reviews -- Suggested questions/tasks at the end of

numerous figures and "strategy in action" case studies to support the theory. The strategic management

computing and blockchain. New case studies and information boxes connect the principles your students are

Marketing research -- Case studies.

incorporate the latest case law, as well as the latest amendments to labour legislation. Workplace Law

Industrial marketing -- Case studies.

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials