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1. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
. Just as in any conversation, delivering relevance in context requires understanding the person one is
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2. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
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