The public relations handbook

Select an Action

Title:

Author:

Theaker, Alison, author.

ISBN:

9781138890954

9781138890961

9780415428026

Personal Author:

Theaker, Alison, author.

Edition:

5th edition.

Physical Description:

xvii, 555 pages : illustrations ; 26 cm

Series:

Media practice

Media practice.

Contents:

Machine generated contents note: pt. I The context of public relations -- 1.What is public relations? / Sarah Roberts-Bowman -- 2.Public relations and communications / Sarah Roberts-Bowman -- 3.Public relations, politics and the media / Sahla Aroussi -- 4.Public relations and management / Anne Gregory -- 5.Ethics, professionalism and regulation / Alison Theaker -- pt. II Strategic public relations -- 6.Public relations and corporate communication / Emma Wood -- 7.Public relations and corporate identity / Ian Somerville -- 8.Risk, issues and crisis management: a collaborative role for public relations / Heather Yaxley -- 9.Public relations and corporate social responsibility / Emma Wood -- 10.Measurement and evaluation / Mairead McCoy -- 11.The public relations of globalisation / Peter Walker -- pt. III Stakeholder public relations -- 12.Media relations in the social media age / Philip Young -- 13.Internal communications / Liam FitzPatrick

Note continued: 14.Financial communications / Mark Phillimore -- 15.Public sector public relations / Simon Wakeman -- 16.Consumer public relations / Michael Frohlich -- 17.Business-to-business public relations / Loretta Milan -- 18.Public relations and engagement in the not-for-profit sector / David Hamilton -- 19.Using new technology effectively in public relations / Heather Yaxley -- 20.Activism and public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison Theaker.

Abstract:

"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children." -- Provided by publisher.

Subject Term:

Corporations -- Public relations.

Electronic Access:

E-book
cover image
Title

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025531159	659.2 T374P 2008	1	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002105468	659.2 THE	1	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002103553	659.2 THE	2	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002103554	659.2 THE	3	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002103552	659.2 THE	4	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002105465	659.2 THE	5	Searching... Unknown
Searching... 1:RCBMF	1:REC-BOOK	002105466	659.2 THE	6	Searching... Unknown
Searching... 1:RCPE	1:PRES-BOOK	002243226	659.2 THE	1	Searching... Unknown
Searching... 1:RCPE	1:PRES-BOOK	002243215	659.2 THE	2	Searching... Unknown
Searching... 1:RCPO	1:REC-BOOK	002079499	659.2 THE	1	Searching... Unknown
Searching... 1:RCPO	1:REC-BOOK	002079500	659.2 THE	2	Searching... Unknown
Searching... 1:RCPO	1:GEN-BOOK	002259975	659.2 THE	3	Searching... Unknown

Bound With These Titles

On Order

Summary

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.

Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.

Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:

public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.