Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising.

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

your market -- Advertising your small business -- Operations management -- The human resource function

Internet advertising.

Advertising campaigns -- Case studies.

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

Internet advertising.