Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

European Communication Research and Education Association series.

, politics and the media; media relations in the social media age; strategic communication management; public

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Professional communication : deliver effective written, spoken and visual messages / English, Jane

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Health communication : theory and practice / Berry, Dianne.