evidence -- Marketing planning, implementation and control -- Marketing metrics-- International marketing

Introduction to business management / Erasmus, Barney, editor.

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

BABOK : a guide to the business analysis body of knowledge / International Institute of Business

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

Effective business communication in organisations : preparing messages that communicate / Fielding

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business

Effective business communication in organisations : preparing messages that communicate / Fielding

Research methodology : business and management contexts / Bryman, Alan, author.