Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding