1.The Nature of Relationship marketing and customer relationship management--Learning outcomes

decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

text touches on the Fourth Industrial Revolution, the nature of changes to come and the implications

The nature of relationship marketing and customer relationship management -- Building relationships

Nature, role and history of public policy -- Models, theories and paradigms for analysing public

-- Meticulousness -- Consuming appetite for books -- A good knowledge of journalism's past -- Obsessive nature

Building blocks of Customer Relationship Marketing -- The nature of Relationship Marketing (RM) and

communication trends and the changing nature of communication in businesses.

communication trends and the changing nature of communication in businesses.

based on the reference period -- Study designs based on the nature of the investigation -- Other designs

1. The nature of strategic planning -- 2. The southern African marketing environment -- 3