communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

students, as well as researchers and lecturers in social psychology, marketing, and communications. It is

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

Student Outcomes -- Computing In The Digital Age -- Digital Students: Who Are They And How Do They Learn

Visual communication in digital design / Park, Ji Yong.

negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Using information technology : a practical introduction to computers & communications / Williams