-- Qualitative research designs and data-gathering techniques -- Analysing qualitative data -- First steps in

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

knowledge areas in different situations. Coverage of new business analysis techniques that have gained wide

-- Professional ethics and confidentiality -- Red flags to note -- Checklist for assessment planning -- pt. 3

behaviour, planning for creativity, fitting into the ethos of the school or college, and developing their

Strategic planning.

principles: Introduction to general management -- The basic elements of planning -- Organising -- Leadership

-- Project lifecycle -- Feasibility study -- Project planning and control cycle -- Scope management -- Work

-term investment decisions -- Ch. 8. Capital Budgeting cash flows -- Ch. 9. Capital Budgeting Techniques -- Ch. 10

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and