8 Results Found
00000000IIE
1.
by
GEORGE, RICHARD.
Format:
Books
Publication Date
2021
Excerpt:
, targeting, and positioning -- Implementing the tourism and hospitality marketing mix -- 8. Tourism and
2.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
3.
by
Marshall, Greg W.
Format:
Books
Publication Date
2015
Excerpt:
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
4.
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16
5.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Strategic advertising management / Percy, Larry.
6.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
7.
by
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:
Books
Publication Date
2002
Excerpt:
, Positioning, and Marketing Objectives -- Marketing Plan and the Eight Ps -- Implementing the Marketing Plan
8.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in