Crisis communication : practical public relations srategies for reputation management and company

Risk issues and crisis management in public relations : a casebook of best practice / Regester

KMPL: Public relations

Public relations -- Management.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Finance, Public -- Law and legislation -- South Africa.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Primer of public relations research / Stacks, Don W., author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

Practice of public relations / Seitel, Fraser P.

Marketing management / Marshall, Greg W.