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1. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Practical research : planning and design / Leedy, Paul D., author.
Available: Copies:
2. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, J. G. (Jacobus Gideon)
Format: 
Books
Publication Date 
2025
Excerpt: 
First steps in research / Maree, J. G. (Jacobus Gideon)
Available: Copies:
3. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
4. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
5. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9
Available: Copies:
6. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
7. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
Available: Copies:
8. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9
Available: Copies:
9. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART III
Available: Copies:
10. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
11. 
Cover image for Human resource management in South Africa
Human resource management in South Africa
by 
Wärnich, Surette, author.
https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281882&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
. Finding and placing qualified employees. -- Strategic HR planning and research -- Job design and job
Available: Copies:
12. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning for public relations / Smith, Ronald D., 1948- author.
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Cateora, Philip R.
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Graham, John L.
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George, Richard, 1968- author.
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Ngambi, Hellicy Chakosamoto, editor.
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Public relations.
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Marketing -- South Africa -- Management.
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