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1. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and
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2. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical
Available: Copies:
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