Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Research methods for the behavioural sciences / Gravetter, Frederick J., author.

psychodynamic, natural systems, experiential, structural, communications, strategic, behavioral/cognitive, and

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

-- Family Assessment -- Therapeutic Intervention and Strategies -- Training and Supervision -- Research in

/Behavioral Decision-Making Model -- Bounded Rationality and Influences on Decision Making -- The Nature of

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs