psychological theories and empirical research findings to real-life industry examples, showing how scientific

, and conducting and managing Internet research.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Research methodology : business and management contexts / Bryman, Alan, author.

plagiarism -- The research journey: An introduction to research -- Academic proposal and dissertation or

-- Literature research -- Surveys -- Internet searches -- Working together.

offers current research material, in-depth discussion of topics, integration of Internet coverage

Marketing research / Aaker, David A.

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Mass media research : an introduction / Wimmer, Roger D.

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Human information processing -- Research.