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1. 
Cover image for Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus
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2. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
; 9 In-depth, Intercept and Expert Interviews; 10 Projective, Observational, Ethnography and Grounded
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