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1.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

2.

Cover image for Marketing

by

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

Available: Copies:

3.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

The Prentice Hall international series in marketing

Available: Copies:

5.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

6.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

7.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

8.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

9.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

10.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

11.

Cover image for Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

12.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

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Author

Kotler, Philip.

(12)

Cant, M. C. (Michael Colin), 1957-

(11)

Machado, Ricardo.

(8)

Strydom, J. W. (Johan Wilhelm), 1952-

(7)

Armstrong, Gary (Gary M.)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

Cateora, Philip R.

(5)

Aaker, David A.

(4)

Brink, A. (Annekie)

(4)

Duncan, Tom (Thomas R.)

(4)

Graham, John L.

(4)

Institute of Marketing Management.

(4)

Koekemoer, Ludi.

(4)

Moore, Carlos W.

(4)

Perreault, William D.

(4)

Tassiopoulos, Dimitri.

(4)

Abratt, Russell.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

Bowen, John (John T.), 1948-

(3)

Cant, M. C. (Michael Colin), 1957- editor.

(3)

Erasmus, Barney.

(3)

Lamb, Charles W.

(3)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(3)

Makens, James C.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Perreault, William D., Jr.

(3)

Petty, J. William, 1942-

(3)

Pitt, Leyland F.

(3)

Shimp, Terence A.

(3)

Smith, Aaron, 1972-

(3)

Van Heerden, Neels, 1957-

(3)

Van Rensburg, Mari Jansen.

(3)

Advertising Media Association of South Africa.

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(2)

Barker, Rachel, 1958-

(2)

Bennett, J. A. (J. Alf)

(2)

(2)

(2)

Brevis, Tersia, 1967-

(2)

Bromfield, Derek.

(2)

Burnett, John, 1944-

(2)

Cannon, Joseph P.

(2)

(2)

Chaffey, Dave, 1963- author.

(2)

Chartered Institute of Public Relations.

(2)

(2)

(2)

(2)

Diggines, Colin.

(2)

Engel, James F.

(2)

Geldenhuys, P. (Pieter)

(2)

(2)

Johnston, Mark W.

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kanuk, Leslie Lazar.

(2)

Keller, Kevin Lane, 1956-

(2)

Kumar, V., 1957-

(2)

Marshall, Greg W.

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Nieman, Gideon.

(2)

Parks, Janet B., 1942-

(2)

Quarterman, Jerome, 1944-

(2)

Schiffman, Leon G.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Solomon, Michael R., author.

(2)

Stewart, Bob, 1946-

(2)

Strydom, J. W. (Johan Wilhelm), 1952- editor.

(2)

Strydom, Johan.

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Noordwyk, A.

(2)

(2)

Venter, Peet, 1964-

(2)

Wells, William, 1926-

(2)

(2)

Abratt, Russell

(1)

Adams, Rob, 1959-

(1)

Affinity Advertising and Publishing.

(1)

(1)

Allen, Kathleen R.

(1)

Alsemgeest, Liezel.

(1)

Andrews, J. Craig.

(1)

Arens, William F.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Arnould, Eric J.

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

(1)

(1)

Baron, Roger B.

(1)

(1)

(1)

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Roger D.

(1)

Blair, Edward, 1923-

(1)

Blewett, Stephen.

(1)

Block, Lauren G.

(1)

(1)

Borrieci, Ronald N.

(1)

Botha, Stephné.

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Bothma, Neels, 1959-

(1)

(1)

Boyd, Harper W.

(1)

Brierley, Sean, 1966-

(1)

(1)

Brink, Annekie.

(1)

Brooks, Richard M.

(1)

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

(1)

Bucher, Charles Augustus, 1912-1988.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burke, Rory, 1952-

(1)

Buskirk, Bruce D.

(1)

(1)

Butterick, Keith.

(1)

Byrd, Mary Jane.

(1)

Calvin, Robert J.

(1)

(1)

Carter, S. (Steve)

(1)

Cassim, Shahida.

(1)

Cateora, Philip R., author.

(1)

Center, Allen H.

(1)

Chadwick, Simon, 1964-

(1)

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

(1)

(1)

Churchill, Gilbert A.

(1)

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Connell, Joanne, author.

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

Cravens, David W.

(1)

Crow, R. Brian.

(1)

Cutlip, Scott M.

(1)

Da Silva Esclana, Natasha.

(1)

Dalla Pria, Madel.

(1)

David, Fred R. Concepts of strategic management.

(1)

DeSensi, Joy Theresa.

(1)

Dhliwayo, Shepherd, editor.

(1)

Dibb, Sally, 1963-

(1)

(1)

Doyle, Peter, 1943-2003.

(1)

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

Du Toit, G. S. (Gawie S.)

(1)

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Economy, Peter.

(1)

Erasmus, Barney, editor.

(1)

(1)

Etzel, Michael J.

(1)

Evans, Wendy, 1940-

(1)

Farris, Paul W.

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fernandes, N. (Naquita)

(1)

Fielding, M. L. (Michael L.)

(1)

Friedman, J. H. (Jerome H.), author.

(1)

Fuad-Luke, Alastair.

(1)

(1)

George, Richard

(1)

Gerber, Michael E.

(1)

Gerber-Nel, C. (Charlene)

(1)

Getz, Donald, 1949-

(1)

Ghauri, Pervez N., 1948-

(1)

Gillentine, Andy.

(1)

(1)

Gillis, Tamara L.

(1)

(1)

Gilly, Mary C., joint author.

(1)

Goldblatt, Joe Jeff, 1952-

(1)

Gordon, Ian, 1952 June 19-

(1)

Government of Dubai. Department of Tourism and Commerce Marketing.

(1)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika 1949-

(1)

Graham, John L., joint author.

(1)

Green, Andy, 1958-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

(1)

Hardy, Stephen, 1948-

(1)

Format

(271)

Electronic Resources

(7)

(2)

Item Category 1

Material Type

Language

(277)

Library

Shelf Location

Publication Date

Subject

(58)

Marketing -- Management.

(30)

Communication in marketing.

(22)

(19)

(18)

Marketing -- South Africa.

(16)

Internet marketing.

(13)

Small business -- Management.

(13)

Industrial management.

(12)

Marketing research.

(12)

Marketing -- South Africa -- Management.

(11)

Marketing -- South Africa -- Case studies.

(10)

Sales promotion.

(10)

Entrepreneurship.

(9)

Export marketing.

(8)

(8)

Sales management.

(8)

Sports administration.

(8)

Strategic planning.

(8)

Consumer behavior.

(7)

Public relations.

(7)

(7)

International business enterprises.

(6)

Special events -- Management.

(6)

Advertising -- South Africa.

(5)

Small business -- South Africa -- Management.

(5)

Tourism -- Marketing.

(5)

Branding (Marketing)

(4)

Electronic commerce.

(4)

Entrepreneurship -- South Africa.

(4)

(4)

Physical education and training -- Administration.

(4)

Special events -- South Africa -- Management.

(4)

Advertising -- Awards -- South Africa.

(3)

Advertising media planning.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Finance.

(3)

(3)

Communication in management.

(3)

Communication in organizations.

(3)

(3)

Direct marketing.

(3)

Empresas internacionales.

(3)

Hospitality industry -- Marketing.

(3)

Industrial management -- South Africa.

(3)

Internet advertising.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Decision making.

(3)

Marketing -- Gestion.

(3)

New business enterprises.

(3)

Relationship marketing.

(3)

Special events -- Planning.

(3)

Special events -- South Africa -- Marketing.

(3)

Special events -- South Africa -- Planning.

(3)

(3)

Sports -- Marketing.

(3)

Strategisch management.

(3)

Success in business.

(3)

(3)

Öffentlichkeitsarbeit.

(3)

Administración de mercadeo.

(2)

Advertising campaigns.

(2)

Advertising media planning -- South Africa.

(2)

Brand name products -- Management.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- South Africa.

(2)

Brand name products.

(2)

Business -- Handbooks, manuals, etc.

(2)

Business communication.

(2)

Business enterprises -- Computer networks.

(2)

Business enterprises.

(2)

Communicatief handelen.

(2)

Communication en marketing.

(2)

Consumer behavior -- South Africa.

(2)

Consumers -- Attitudes.

(2)

Cost effectiveness.

(2)

Customer relations -- Management.

(2)

Customer relations.

(2)

Economic value added.

(2)

Export marketing -- Case studies.

(2)

Food service management.

(2)

Hotel management.

(2)

International business enterprises -- Management.

(2)

KMPL: Public relations

(2)

Leisure industry -- Management.

(2)

Marketing channels -- Management.

(2)

Marketing research -- South Africa.

(2)

Marktforschung.

(2)

Mass media and business -- South Africa.

(2)

Mass media and business.

(2)

(2)

Motivation research (Marketing)

(2)

New business enterprises -- Management.

(2)

Online social networks.

(2)

Physical distribution of goods -- Management.

(2)

Planification stratégique.

(2)

Product management.

(2)

Public relations -- Management.

(2)

Public relations -- South Africa.

(2)

(2)

Relations publiques.

(2)

Sales promotion -- South Africa.

(2)

Social media -- Economic aspects.

(2)

Special events -- Marketing.

(2)

Spor yönetimi.

(2)

Sports -- Economic aspects.

(2)

Sports -- Gestion.

(2)

Strategic planning -- Case studies.

(2)

Strategische planning.

(2)

Success in business -- South Africa.

(2)

Südafrika (Staat)

(2)

Tourisme -- Marketing.

(2)

(2)

(2)

Value analysis (Cost control)

(2)

Verkooporganisatie.

(2)

Verkooptechnieken.

(2)

Éducation physique -- Administration.

(2)

Administración de mercadeo -- Estudio de casos.

(1)

Administración industrial.

(1)

Administración.

(1)

Administração de marketing.

(1)

Administração esportiva.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Tourism.

(1)

Advertising agencies.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Africa, Southern.

(1)

Artificial intelligence.

(1)

Authorship -- Marketing.

(1)

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Beden eğitimi ve antrenman -- İdare.

(1)

(1)

Belanghebbenden.

(1)

Betriebliche Kennzahl.

(1)

Biology -- Data processing.

(1)

Boş zaman -- Ekonomik açıdan.

(1)

Boş zaman endüstrisi -- Yönetim.

(1)

Brand name products -- Forecasting.

(1)

Brand name products -- Marketing.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Marketing -- Case studies.

(1)

Business -- Marketing.

(1)

Business and Economics.

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business education.

(1)

Business enterprises -- South Africa.

(1)

Business networks -- South Africa.

(1)

Business networks.

(1)

Business planning -- South Africa.

(1)

(1)

Changement organisationnel.

(1)

Cities and towns.

(1)

Comercio internacional.

(1)

Commercial treaties.

(1)

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication événementielle.

(1)

Community development.

(1)

Competition, International.

(1)

Computational biology.

(1)

Congresses and conventions.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour.

(1)

Consumer satisfaction.

(1)

(1)

Convention facilities -- Marketing.

(1)

Corporate Communication.

(1)

Corporate reorganizations -- South Africa -- Management.

(1)

Corporate turnarounds -- South Africa -- Management.

(1)

Corporations -- Finance.

(1)

Corporations -- South Africa.

(1)

Creative ability in business.

(1)

Créativité dans les affaires.

(1)

Culturele aspecten.

(1)

Customer relations -- South Africa.

(1)

Customer services.

(1)

(1)

Design -- Environmental aspects.

(1)

Design industriel -- Gestion.

(1)

(1)

Direct marketing -- Case studies.

(1)

Dubayy (United Arab Emirates : Emirate) -- Description and travel.

(1)

Dubayy (United Arab Emirates : Emirate) -- History -- Pictorial works.

(1)

(1)

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Management.

(1)

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