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1. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
Available: Copies:
2. 
Cover image for Investigative journalism : a survival guide
Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247439
ProQuest Ebook Central https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5894118
SpringerLink https://doi.org/10.1007/978-3-030-16752-3
Format: 
Books
Publication Date 
2019
Excerpt: 
Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy
Available: Copies:
3. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men
Available: Copies:
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