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1. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the
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2. 
Cover image for Advertising media planning
Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
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