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1. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self
Available: Copies:
2. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world
Available: Copies:
3. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
5. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer services.
Available: Copies:
7. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
8. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
9. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
Available: Copies:
10. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
11. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
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