and experiences, and public relations -- Managing digital communications: online, social media, and

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising