Search Results for Loyalty.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

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Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

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Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

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Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Brand loyalty.

Available: Copies:

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

The workplace cultural diversity and perceptions : African versus Western perspective

Pretorius, W. J.

Format:

Books

Publication Date

2005

Excerpt:

: Community vulnerability versus individual vulnerability -- Unit 9: Loyalty divided between the group and the

Available: Copies:

10.

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

; and loyalty marketing."--Jacket.

Available: Copies:

11.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process

Available: Copies:

12.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

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