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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

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Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

-- ch. 4: Market segmentation, targeting and positioning -- ch. 5: Information for marketing management

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Essentials of marketing

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing

Available: Copies:

10.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

about customers and markets -- Cases for Part II -- pt. III. Designing market-driven strategies -- 6

Available: Copies:

11.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand

Available: Copies:

12.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The

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