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Cover image for Key marketing metrics : the 50+ metrics every manager needs to know

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

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Books

Publication Date

2009

Excerpt:

Marketingmanagement

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2.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2002

Excerpt:

Marketingmanagement.

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3.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketingmanagement.

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