Online marketing : a customer-led approach / Gay, Richard.

Internet marketing : readings and online resources / Richardson, Paul, 1962-

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide

Social media marketing / Tuten, Tracy L., 1967- author.

Marketing management / Kotler, Philip, author.

Principles of marketing / Kotler, Philip (Philip J.), 1931-

Social media marketing / Tuten, Tracy L., 1967- author.

Communication in marketing.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Marketing channels -- Management.

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