Title:
The strategy and tactics of pricing : a guide to growing more profitably
Author:
Nagle, Thomas T., 1951-
ISBN:
9780131856776
9780132043588
Personal Author:
Edition:
4th ed.
Publication Information:
Upper Saddle River, NJ : Pearson/Prentice Hall, ©2006.
Physical Description:
xv, 349 pages : illustrations ; 24 cm
Contents:
Ch. 1. Tactical pricing -- Ch. 2. Pricing strategy -- Ch. 3. Value creation -- Ch. 4. Price structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8. Costs -- Ch. 9. Financial analysis -- Ch. 10. Competition -- Ch. 11. Pricing in channels of distribution -- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics.
Added Author:
Electronic Access:
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Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip061/2005028572.html
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