Educational research : planning, conducting and evaluating quantitative and qualitative research /

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

groupings -- The grapevine -- Phatic communication -- Conclusion -- Summary -- Practical Exercises -- Self-Evaluation

Fundamentals of social research methods : an African perspective / Bless, Claire.

innovation and engaging communities -- Activating action: aims, methods and imperatives of research in

. Boselie et al (2003) -- 8.3. Evaluation of HRM-performance research -- 8.4. The practicalities of

Research at grass roots : for the social sciences and human services professions / De Vos, A. S.

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

Society for Research into Higher Education.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation