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1.

Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach

Strategic Management : Concepts and Cases : a competitive advantage approach

by

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

Strategisch management.

Available: Copies:

2.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

3.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

5.

Cover image for Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

6.

Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases

Strategy : winning in the marketplace : core concepts, analytical tools, cases

by

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html

Format:

Books

Publication Date

2004

Excerpt:

Conglomerate corporations -- Management.

Available: Copies:

7.

Cover image for Who says elephants can't dance? : inside IBM's historic turnaround

Who says elephants can't dance? : inside IBM's historic turnaround

by

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

Strategisch management.

Available: Copies:

8.

Cover image for Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Strategisch management.

Available: Copies:

9.

Cover image for Strategic management : concepts

Strategic management : concepts

by

David, Fred R.

Format:

Books

Publication Date

2001

Excerpt:

Strategisches Management.

Available: Copies:

10.

Cover image for Sales management

Sales management

by

Calvin, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html

Format:

Books

Publication Date

2001

Excerpt:

Sales management / Calvin, Robert J.

Available: Copies:

11.

Cover image for Strategic management : concepts and cases

Strategic management : concepts and cases

by

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

Strategisches Management.

Available: Copies:

12.

Cover image for Strategic management and organisational dynamics : the challenge of complexity

Strategic management and organisational dynamics : the challenge of complexity

by

Stacey, Ralph D.

Format:

Books

Publication Date

2000

Excerpt:

Strategisch management.

Available: Copies:

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David, Fred R. Concepts of strategic management.

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