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1. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
2. 
Cover image for Mass communication theory : foundations, ferment, and future
Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
3. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
Available: Copies:
4. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media.
Available: Copies:
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