Search Results for Advertising -- Evaluation.

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6 Results Found

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Available: Copies:

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

Available: Copies:

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales

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