Value creation : the power of brand equity / Neal, William D. (William Douglas), 1943-

11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Lindström

Brand, Danie, 1968- editor.

introduces a brand array of approaches to qualitative coding, presenting the advantages and parameters of

Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand