Search Results for Public relations -- Evaluation.

Successful event management : a practical handbook

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

Introducing public relations : theory and practice / Butterick, Keith.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Effective public relations / Cutlip, Scott M.

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Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

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Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

; personal selling; public relations; and pricing and evaluation. The book is organized around the

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