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1. 
Cover image for Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : Managing the marketing communications process / Engel, James F.
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2. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Engel, James F.
Available: Copies:
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