-- Investment, time, and capital markets -- Information, market failure, and the role of government -- General

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Producers, Consumers, and Competitive Markets -- Consumer Behavior -- Individual and Market Demand -- Demand

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Improving decisions with marketing information -- Elements of product planning for goods and services

-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

-- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions

Activities -- 3. Cost Concepts -- 4. Cost Behavior -- 5. Basic Product Costing Systems -- 6. Two