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1.

Cover image for Marketing

by

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

Available: Copies:

2.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

Available: Copies:

3.

Cover image for International marketing

International marketing

by

Terpstra, Vern.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

International marketing / Terpstra, Vern.

Available: Copies:

4.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

5.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

6.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256087932.pdf

Format:

Books

Publication Date

1991

Excerpt:

Strategic marketing / Cravens, David W.

Available: Copies:

7.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

8.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

9.

Cover image for Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

10.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

11.

Cover image for Heritage marketing

Heritage marketing

Heritage marketing

by

Misiura, Shashi

Format:

Books

Publication Date

2006

Excerpt:

Heritage marketing Misiura, Shashi

Available: Copies:

12.

Cover image for Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Marketing communications / Koekemoer, Ludi.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957-

(10)

Machado, Ricardo.

(8)

Kotler, Philip.

(7)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Aaker, David A.

(4)

Armstrong, Gary (Gary M.)

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Institute of Marketing Management.

(4)

Koekemoer, Ludi.

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

Van Heerden, Neels, 1957-

(4)

(3)

Brink, A. (Annekie)

(3)

(3)

Cateora, Philip R.

(3)

Cravens, David W.

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Perreault, William D., Jr.

(3)

Shimp, Terence A.

(3)

Van Rensburg, Mari Jansen.

(3)

Abratt, Russell.

(2)

Advertising Media Association of South Africa.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Barker, Rachel, 1958-

(2)

Bennett, J. A. (J. Alf)

(2)

(2)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(2)

Botha, Stephné.

(2)

(2)

Brevis, Tersia, 1967-

(2)

Brink, Annekie.

(2)

Chadwick, Simon, 1964-

(2)

Chaffey, Dave, 1963-

(2)

Chaffey, Dave, 1963- author.

(2)

Churchill, Gilbert A.

(2)

(2)

Diggines, Colin.

(2)

Engel, James F.

(2)

Erasmus, Barney.

(2)

Futrell, Charles.

(2)

Geldenhuys, P. (Pieter)

(2)

(2)

Graham, John L.

(2)

Hawkins, Del I.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Keller, Kevin Lane, 1956-

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(2)

Lovelock, Christopher H.

(2)

Middleton, Victor T. C.

(2)

Moore, Carlos W.

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Nieuwenhuizen, C. (Cecile)

(2)

Parkhouse, Bonnie L.

(2)

Petty, J. William, 1942-

(2)

(2)

Pitt, Leyland F.

(2)

Scarborough, Norman M.

(2)

Smith, Aaron, 1972-

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Solomon, Michael R., author.

(2)

Strydom, Johan.

(2)

Tassiopoulos, Dimitri.

(2)

Tull, Donald S.

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Noordwyk, A.

(2)

(2)

Venter, Peet, 1964-

(2)

Walker, Orville C.

(2)

Westerbeek, Hans.

(2)

(2)

Zimmerer, Thomas.

(2)

Affinity Advertising and Publishing.

(1)

(1)

Alsemgeest, Liezel.

(1)

Andrews, J. Craig.

(1)

Arens, William F.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Arnould, Eric J.

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

Baron, Roger B.

(1)

Beech, John G., 1947-

(1)

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

(1)

(1)

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Roger D.

(1)

Blair, Edward, 1923-

(1)

Blewett, Stephen.

(1)

Block, Lauren G.

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Bothma, Neels, 1959-

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Branston, Gill.

(1)

Brierley, Sean, 1966-

(1)

Bromfield, Derek.

(1)

(1)

(1)

Bucher, Charles Augustus, 1912-1988.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burke, James F.

(1)

Burnett, John, 1944-

(1)

(1)

Butterick, Keith.

(1)

Byrd, Mary Jane.

(1)

Calvin, Robert J.

(1)

Cannon, Joseph P.

(1)

Cassim, Shahida.

(1)

Cateora, Philip R., author.

(1)

Center, Allen H.

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

Chartered Institute of Public Relations.

(1)

(1)

Clarke, Jackie, 1966-

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cronje, G. J. de J.

(1)

Crow, R. Brian.

(1)

Cutlip, Scott M.

(1)

Da Silva Esclana, Natasha.

(1)

Dalla Pria, Madel.

(1)

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davis, Bernard.

(1)

(1)

DeSensi, Joy Theresa.

(1)

(1)

Doswell, Roger.

(1)

Dowling, Ross Kingston.

(1)

(1)

Doyle, Peter, 1943-2003.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

Eckstein, Brenda.

(1)

Elliott, Richard.

(1)

Erasmus, Barney, editor.

(1)

(1)

Evans, Wendy, 1940-

(1)

Farris, Paul W.

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fernandes, N. (Naquita)

(1)

Fielding, M. L. (Michael L.)

(1)

Gates, Roger H., 1942-

(1)

(1)

George, Richard, 1968-

(1)

Gerber-Nel, C. (Charlene)

(1)

Ghauri, Pervez N., 1948-

(1)

Gillentine, Andy.

(1)

Gillis, Tamara L.

(1)

(1)

Gilly, Mary C., joint author.

(1)

Goldblatt, Joe Jeff, 1952-

(1)

Gordon, Frances.

(1)

Gouws, Johan S.

(1)

Gowpall, Yathika 1949-

(1)

Graham, John L., joint author.

(1)

Green, Andy, 1958-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

(1)

Hardy, Stephen, 1948-

(1)

Hartzenberg, Trudi.

(1)

Hatton, Angela.

(1)

Hennessey, Hubert D.

(1)

Hill, Charles W. L.

(1)

(1)

Holtzhausen, Lida

(1)

(1)

Horner, Susan, 1956-

(1)

Hoy, Frank, author.

(1)

Hoye, Russell, 1966-

(1)

(1)

Hutt, Michael D.

(1)

Institute of Marketing Management (South Africa)

(1)

Institute of Public Relations

(1)

Institute of Public Relations (Great Britain)

(1)

International Association of Business Communicators.

(1)

Ismail, Zenobia.

(1)

Jain, Subhash C., 1942-

(1)

Jansen van Rensburg, Mari.

(1)

Jeannet, Jean-Pierre.

(1)

Johnston, Mark W.

(1)

KOTLER, PHILIP. KELLER, KEVIN.

(1)

Format

(225)

Electronic Resources

(5)

(1)

(1)

Item Category 1

Material Type

Language

(228)

Library

Shelf Location

Publication Date

Subject

(45)

Marketing -- Management.

(30)

(18)

Internet marketing.

(16)

Communication in marketing.

(15)

(14)

Marketing research.

(14)

Marketing -- South Africa -- Management.

(12)

Marketing -- South Africa.

(12)

Small business -- Management.

(10)

Industrial management.

(8)

(8)

Marketing -- South Africa -- Case studies.

(8)

Public relations.

(8)

Sales management.

(8)

Sports administration.

(8)

Export marketing.

(7)

Sales promotion.

(7)

Strategic planning.

(7)

Tourism -- Marketing.

(7)

Marketing -- Decision making.

(6)

(6)

Advertising -- South Africa.

(5)

Small business -- South Africa -- Management.

(5)

Special events -- Management.

(5)

Sports -- Marketing.

(5)

Advertising media planning.

(4)

Consumer behavior.

(4)

Electronic commerce.

(4)

Entrepreneurship.

(4)

International business enterprises.

(4)

Internet advertising.

(4)

(4)

Branding (Marketing)

(3)

Business enterprises -- Finance.

(3)

(3)

Communication in management.

(3)

Communication in organizations.

(3)

Customer relations -- Management.

(3)

Direct marketing.

(3)

Entrepreneurship -- South Africa.

(3)

Industrial management -- South Africa.

(3)

Internationales Marketing.

(3)

(3)

Marketing -- Gestion.

(3)

New business enterprises -- Management.

(3)

Physical education and training -- Administration.

(3)

(3)

Relationship marketing.

(3)

(3)

Strategisch management.

(3)

Tourism -- Management.

(3)

(3)

(3)

Verkooptechnieken.

(3)

Administración de mercadeo.

(2)

Advertising media planning -- South Africa.

(2)

Business -- Handbooks, manuals, etc.

(2)

Communicatief handelen.

(2)

Communication en marketing.

(2)

(2)

Competition, International.

(2)

Consumers -- Attitudes.

(2)

(2)

Export marketing -- Management.

(2)

Handbooks and manuals.

(2)

Hospitality industry -- Marketing.

(2)

International business enterprises -- Management.

(2)

Internationale marketing.

(2)

Leisure industry -- Management.

(2)

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Planning.

(2)

Marketing research -- Case studies.

(2)

Marketing research -- South Africa.

(2)

Marktforschung.

(2)

Mass media and business -- South Africa.

(2)

Mass media and business.

(2)

Physical distribution of goods -- Management.

(2)

Planification stratégique.

(2)

Product management.

(2)

Public relations -- South Africa.

(2)

Relations publiques.

(2)

Sales promotion -- South Africa.

(2)

(2)

Small business -- United States -- Management.

(2)

Special events -- Marketing.

(2)

Special events -- Planning.

(2)

Special events -- South Africa -- Management.

(2)

Spor tesisleri -- Yönetim.

(2)

Spor yönetimi.

(2)

Sports -- Economic aspects.

(2)

Sports -- United States -- Marketing.

(2)

Sports administration -- Study and teaching -- United States.

(2)

Sports facilities -- Management.

(2)

Strategische planning.

(2)

Südafrika (Staat)

(2)

(2)

Tourism Marketing

(2)

Tourisme -- Marketing.

(2)

Verkooporganisatie.

(2)

Öffentlichkeitsarbeit.

(2)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de servicios alimentarios.

(1)

Administración.

(1)

Administração de marketing.

(1)

Administração esportiva.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Management.

(1)

Advertising -- Psychological aspects.

(1)

Advertising agencies.

(1)

Advertising campaigns.

(1)

Africa, Southern.

(1)

Analyse (algemeen)

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

BUSINESS & ECONOMICS -- Sales & Selling.

(1)

Beden eğitimi ve antrenman -- İdare.

(1)

(1)

Belanghebbenden.

(1)

(1)

Betriebliche Kennzahl.

(1)

Boş zaman -- Ekonomik açıdan.

(1)

Boş zaman endüstrisi -- Yönetim.

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- South Africa.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Awards -- South Africa.

(1)

Branding (Marketing) -- Management.

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business communication.

(1)

Business enterprises -- Computer networks.

(1)

Business networks.

(1)

Business planning.

(1)

(1)

(1)

Changement organisationnel.

(1)

Comercio electrónico.

(1)

Comercio internacional.

(1)

Commercial treaties.

(1)

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication événementielle.

(1)

Community development.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer Protection Act, 2008 (South Africa)

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour.

(1)

Consumer protection -- Law and legislation -- South Africa.

(1)

Consumer protection -- Law and legislation.

(1)

Consumer satisfaction.

(1)

Corporate Communication.

(1)

Corporate sponsorship -- United States.

(1)

Corporate sponsorship.

(1)

Corporations -- Finance.

(1)

Corporations -- South Africa.

(1)

Cost accounting.

(1)

Cost effectiveness.

(1)

Culturele aspecten.

(1)

Customer relations -- South Africa.

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Dienstensector.

(1)

Economic value added.

(1)

(1)

(1)

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic data interchange.

(1)

Empresas -- Redes de computadoras.

(1)

Empresas internacionales.

(1)

(1)

Entreprises multinationales.

(1)

Export marketing -- Case studies.

(1)

Export marketing -- Management -- Case studies.

(1)

Export marketing -- South Africa.

(1)

Export marketing -- Textbooks.

(1)

(1)

Financial statements.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Food service management.

(1)

(1)

Gestion d'entreprise.

(1)

Gestion de projet.

(1)

Globalisierung.

(1)

(1)

Hospitality industry -- South Africa -- Marketing.

(1)

Industrial marketing -- Management -- Case studies.

(1)

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