relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Introducing public relations : theory and practice / Butterick, Keith.

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Effective public relations / Cutlip, Scott M.

Exploring public relations / Tench, Ralph.

The practice of public relations / Seitel, Fraser P.