Business research methods / Cooper, Donald R.

Research methodology : business and management contexts / Bryman, Alan, author.

Research methodology for the business and administrative sciences / Welman, J. C. (Johannes

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social

's objectives, history and subdivisions; and legal research skills. Students are introduced to the law as it

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business

English language -- Business English.

research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask

Kingsbury -- Supervising research degrees / Stan Taylor and Margaret Kiley -- Maximising student learning

Business planning.

-- International marketing -- Marketing in emerging and developing countries -- Leadership in marketing -- Business-to-business