-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Advertising media planning -- South Africa.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources

The advertising handbook / Brierley, Sean, 1966-