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1. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship marketing : new strategies, techniques, and technologies to win the customers you want
Available: Copies:
2. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
business-- 6The business model and the business plan: visualising the dream-- 7The marketing plan-- 8The
Available: Copies:
3. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2008
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
4. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
5. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Principles of service marketing and management / Lovelock, Christopher H.
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6. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
7. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
theme. Drawing from his professional and academic experience, Allan Afuah shows the relationship between
Available: Copies:
8. 
Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and information technology : the strategy, application and implementation of IT in
Available: Copies:
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