Social media marketing / Tuten, Tracy L., 1967- author.

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

and experiences, and public relations -- Managing digital communications: online, social media, and

Mass media -- Philosophy.

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Sustainable development -- Social aspects.

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image