transportation -- Motor carriers -- Railroads -- Airlines -- Water carriers and pipelines -- Third party

Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens

Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the

-- Car rental -- Ferry services and railways -- Airlines -- Technology -- The Internet -- Insurance

-- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy and Management -- Southwest Airlines

Base-Fort Security Group -- Singapore Airlines -- Ch. 4. Positioning a Service in the Marketplace -- Ch