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1. 
Cover image for Marketing management : a strategic approach with a global orientation
Marketing management : a strategic approach with a global orientation
by 
Boyd, Harper W.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management : a strategic approach with a global orientation / Boyd, Harper W.
Available: Copies:
2. 
Cover image for Marketing strategy : planning and implementation
Marketing strategy : planning and implementation
by 
Walker, Orville C.
Format: 
Books
Publication Date 
1999
Excerpt: 
Boyd, Harper W.
Available: Copies:
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