Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Positioning theory and strategic communication : a new approach to public relations research and

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Evaluating research : methodology for people who need to read research / Dane, Francis C., 1952

Information and communication technology--Chapter 11 Concepts and principles of applied research--Chapter 12

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

Theories of human communication / Littlejohn, Stephen W., author.

focuses on the practical teaching of English. In addition, the book's strong research foundation will

; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Professional communication : deliver effective written, spoken and visual messages / English, Jane

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding