Marketing through mud and dust

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Title:

Author:

Kuzwayo, Muzi.

ISBN:

9780864864529

Personal Author:

Kuzwayo, Muzi.

Publication Information:

Cape Town : Ink Inc., 2000.

Physical Description:

x, 141 pages : illustrations (some color) ; 23 cm

Contents:

The black family ; Social gatherings ; Brands and lessons from the liquor industry ; Launching a new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically correct advertising.

Subject Term:

Marketing -- South Africa.

Consumers, Black -- South Africa.

Electronic Access:

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000051379	658.8 KUZ	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051377	658.8 KUZ	2	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000005137	658.8 KUZ	1	Searching... Unknown

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Summary

In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.