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1. 
Cover image for Research methodology : business and management contexts
Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus
Available: Copies:
2. 
Cover image for Social research : an introduction
Social research : an introduction
by 
David, Matthew, author.
Companion website Companion website
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 6. Qualitative Interviewing -- 7. Focus Groups -- 8. Ethnography -- 9. Case Study Research -- 10
Available: Copies:
3. 
Cover image for Marketing research : a practical approach
Marketing research : a practical approach
by 
Kolb, Bonita M.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups
Available: Copies: